Women In Horticulture Interview Series – Bridget Behe Ph.D
Bridget Behe Ph.D. – Professor of Horticultural Marketing at Michigan State University
AmericanHort is excited to kick off the 2021 Women in Horticulture Interview Series with our guest Dr. Bridget Behe, a Professor of Horticultural Marketing at Michigan State University. Dr. Behe teaches courses on marketing and management for horticulture majors. She has conducted over 100 consumer and market research projects on horticultural products, both edible and ornamental, and has written more than 500 publications in the trade press and peer-reviewed journals. Dr. Behe joined Michigan State’s faculty in August 1997, after serving on the faculty at Auburn University for 8 years.